Do Keywords Matter For YouTube SEO?
This matters a lot in SEO. Google has indeed gotten better at understanding what people are looking for, but it still uses this as one of its primary filtering factors. So, yes, it is a matter of YouTube SEO.
Can Help You Rank
These are the words and phrases that you use to describe your video. If you want to rank higher in YouTube search results, then your videos must contain relevant words of identification.
It is an important part of any SEO strategy for YouTube because it allows you to identify what people are searching for when they look for videos on your topic or industry. This knowledge can help you create quality content that resonates with viewers and makes them want to share it with others–which will ultimately drive traffic back to your website or landing page!
Help Google Find Your Videos
These are the words or phrases you use in your title, description, and tags. These keywords help Google understand what your video is about so they can return more relevant results when someone searches for them.
You don’t have to have a word of identification in every word of your title or description but it’s good practice to include some throughout these areas as well as tags.
A Great Way To Optimize Your Videos
It helps Google find your videos, but they also play an important role in determining which videos appear in YouTube’s search results. The more people who search for a word of identification, the better it is at attracting views and clicks from those who want to see related content.
If you optimize your video using keywords that are popular among viewers, then you stand a better chance of having them land on yours instead of competing against hundreds or thousands of other similar videos from other creators trying to get their piece of that pie–a crowded field where only one person can win!
Can Help You Get More Traffic
It is important for YouTube SEO because it can help you get more traffic from people searching for specific content. For example, if someone searches “how to make a cake” on YouTube and finds your video, then they’ll be able to find it easier in the future when they want to see more videos like yours.
It also helps with branding; if people know your channel name and can easily find other content that belongs to you or was created by you (like blog posts), then this will improve brand recognition which makes it easier for potential customers who have never heard of your brand before to trust what it offers them.