How YouTube Can Get You Placed On Google’s Video Carousels
Google’s video carousels appear at the top of search results pages for certain queries and Google will sometimes show them if your site ranks for those queries. You can place your video on the page with rich metadata, optimize it for SEO, and even use YouTube ads to help build viewership. Read on to learn more about how YouTube can get you placed on Google video carousels.
Video Carousels Appear At The Top Of Search Results Pages
Video carousels by Google are a new way to show videos in search results of any type. They usually appear at the top of the search results page and show up for certain queries that have a video in the top 10 results.
When you click on a video in a carousel, it takes you to YouTube where you can watch it directly or navigate through other videos from that channel. If there are more than 10 videos available for your query, then Google might show another set of 3-5 videos below your first selection with links back to YouTube.
Google Will Show A Video Carousel If Your Site Ranks
Google will sometimes show you a video carousel if your website ranks for certain queries. If the query is “best tacos in New York,” and your page about the best tacos in New York ranks, then Google will show it as part of their Knowledge Graph (the information box on the right). You can also get a video carousel if your site ranks for certain queries or you get links from other sites.
Place Your Video On The Page With Rich Metadata And Have It SEO-Optimized
One thing you should do to ensure your placement in Google video carousels is making sure that your YouTube video is optimized for SEO. You can do this by using rich metadata in the video and making sure that it’s optimized for search engines.
The next step is to use keywords in the title of the video (the text that appears above the actual title), the description of the video (the text below the actual title), and video tags. If possible, include some information about yourself or your brand in these areas as well–it could help Google recognize who you are when they see a lot of similar content from one source.
Use YouTube Ads To Help Build Your Viewership
Using a paid method to get more views and subscribers is a smart strategy if you want to be placed in Google’s video carousels. YouTube ads can help you reach new audiences, get more views and build brand awareness for the content that you’re creating. It’s important to note that these aren’t traditional banner ads or pre-rolls; they’re the same kind of skippable videos that appear before any other video on YouTube.