Many of the searches we conduct for that industry segment are for key or closely related marketing positions.

Our clients face constantly changing markets and a growing cost of entry into a new market. The Brand Equity concept, built in large part on image and perceived value has refined the strategies. Managers are faced with decisions of vertical extension of brands while protecting the value of the original brand.

Opportunities often come with new distribution channels such as Office Depot, mail-order catalogues, discount stores... We have to find top executives capable of handling such challenges. International Executives have specific challenges with prestigious brands in some countries (Levi-Strauss in Europe, L'Oreal in the US) which are mainstream in other countries (i.e. Levi's in the US).

ACES International is active in Packaged Goods (food, beverages, health, beauty and home care) as well as Retailing and Consumer durables. Despite their diversity, all face similar challenges with regard to globalisation strategies and the process of generating new concepts and introducing new products.

The key executive we seek out for such clients must bring a critical mass of competitive of advantages. At ACES International, we have substantial expertise in assisting companies in those challenging markets.